What is Outreach?

Outreach is a way of conducting business to ensure that underserved individuals and groups throughout the United States and its territories are made aware of, understand and have a working knowledge of USDA programs and services. Outreach will ensure that these programs and services are equitable and made accessible to all.

 What does Outreach Involve?

●        Identifying the underserved, non-traditional, small scale, limited resource or socially disadvantaged customers.

●        Using clear methods of communication which are most appropriate for the audience.

●        Earning the trust and acceptance of the customers through following up and more follow up.

●        Developing partnerships and working relationships with customers.

●        Utilize Community Based Organizations (CBO) and other groups to identify and reach out to the customers.

Outreach is Not...

●        A new, separate program

●        Civil Rights

●        A minority program

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